Do you think the Marketing department is the most important one within Essay

Do you think the Marketing department is the most important one within an organisation - Essay Example An efficient marketing department ensures that the company remains in top gear in wading through competition. Various factors such as brand communication, pricing, promotion and good customer relations allow businesses to maintain market share and have a competitive advantage (Palmer, 2012). In essence, competition is about taking the market share of the competitors, and thus increasing profits. Marketing department is thus tasked with reducing predatory effects from competitors. Unlike other departments in the organization, the marketing department has a direct link to the customers. Customers are the main reasons for the existence of a company. In this regard, the marketing department should maintain the delicate balance between external forces and the customers. Customers are maintained through effective after sales services, excellent relationship centers, and loyalty programs. The above discussion shows that marketing plays a crucial role in an organization. As noted, the marketing department is concerned with beating competition and maintaining market share. Further, the department ensures customer retention through offers and quality services. Rational organizations try to maximize profits thus customers must be impressed by the marketing